I’ve always thought that the most realistic antagonists are convinced they’re not being bad. They honestly believe that what they’re doing is right.
I was recently hired by an ad agency to write a 22-minute television show –– an animated family story that takes place in Pre-Colonial Hawaii and involves a young prince and his pet chicken.
The third most important thing to look for in a line producer is the ability to see the big picture. Let me give you an example.
The second most important thing to look for in a line producer is someone who’s committed to seeing your project through.
The most important quality to look for in a line producer: Someone who’s ethical.
Any piece of communication has two components –– the rational and the emotional. The rational component is the message. What you want people to believe. The reason why.
But what makes a piece of communication amazing is always –– always –– the emotional bit.
It’s hard to keep an assignment simple. Clients who spend hundreds of thousands of dollars on an ad feel as if they’re being asked to pony up for a Ferrari, but not being told whether it will even turn left.
If you haven’t seen Frozen, you’re either living under a rock or don’t have a seven-year-old daughter and my guess is you’re not living under a rock.